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Do you think that your sales and marketing teams could work better together?
Many organizations we’ve met during our careers could easily double their sales if marketing and sales were more aligned.
Read more to get a complete guide to how you can do it too.
Organizations that align sales and marketing create more qualified leads, increase close rates, and reduce the time spent on each deal.
Most organizations, however, don't align sales and marketing. As a result, they are creating terrible waste with leads not properly followed up, and doing repetitive manual work in the sales process.
Three things usually stand in the way of sales and marketing alignment:
- A shared vision of how such an organization should look and function
- Executing such a shared vision due to lack of experience doing it previously
- Not having enough resources to build the alignment and associated processes
The Unified Business Model for Sales and Marketing Alignment (UBM) describes in detail how an aligned sales and marketing organization looks and works. It explains the roles and the processes. It is based on our personal experience, mixed with well known best practices. We have implemented its various parts in multiple organizations, with great results.
In a series of 10 blog posts, we will share it for free with you so that you can also double your results:
1: Why Aligning Sales and Marketing Will Boost Your Sales
Why you need sales and marketing alignment. And an introduction to the Unified Business Model that shows you how to do it.
2: Unified Business Model: The Complete Model for Sales and Marketing Alignment
A complete model showing sales and marketing alignment. Free to the world. Use it, and reach extraordinary results.
3: How An Integrated Sales And Marketing Organization Looks Like
How a fully integrated sales and marketing organization looks, with details of each role and their respective tasks.
4: Integrate Your Sales and Marketing Processes to Buzz Past Your Competitors
How a fully integrated sales and marketing organization works. A step-by-step guide with examples taking you through every process.
5: An Outbound Sales Process Structured To Sell
How to create a proactive outbound sales machine that produces business month after month. A step-by-step guide with examples.
6: Inbound Sales: How Inbound Marketers Can Sell
Why your current inbound marketing efforts are not leading to sales. And a step-by-step guide what to do about it.
7: 3 Nurturing Best Practices to Refine Leads Into Buyers
How to create a lead nurturing machine that converts cold leads to sales-ready buyers. A step by step guide with examples.
8: 8.5 Sales and Marketing KPIs That Will Create Predictable Growth
Full overview of which Sales and Marketing KPIs you should measure to maximize your sales and marketing teams’ performance.
9: Three Reasons You Could Fail to Integrate Sales and Marketing
Why you have not yet succeeded in integrating your sales and marketing organization. And a step-by-step guide to finally succeeding.
10: Use Consultants To Avoid Failing Your Sales and Marketing Alignment Initiative
Here is a list of reasons why sales and marketing consultants will probably succeed where you did not. And what you can learn from them.
Enjoy reading them! Which parts apply to you? Which parts have you implemented, are you implementing or have thought about implementing? Let us know in the comments below!
