If you haven't set up you Salesforce and Hubspot integration previously, you are probably going to make some very costly mistakes. We have seen it many times.

Do you think that your sales and marketing teams could work better together?

Many organizations we’ve met during our careers could easily double their sales if marketing and sales were more aligned.

Read more to get a complete guide to how you can do it too.

Have you ever worried that your sales and marketing initiative won’t lead to actual results?

That months or even years of effort will show for nothing?

This thought scares many of the sales and marketing managers we meet. Today we’ll explain how you can avoid the most common risks by using sales and marketing consultants.

Read more to learn how.

Despite all the information about how to align sales and marketing, most organizations will fail.

This is based on our own experience speaking with sales and marketing directors organizations who have tried.

Why is this?

Read more to see the three most common reasons we come across.

“Why do you even measure?”

This question came from a successful sales manager at a large manufacturing company I met a couple of years ago.

And based on the types of metrics he was measuring at the time, he was absolutely right. Because he was measuring so called “vanity metrics”, and they are designed to boost your ego, not help you make decisions about how to best shape your company’s future.

In this post, we’ll show you what to measure in order to get a new superpower: The ability to predict and shape your sales results 6-24 months from now. Read more to learn how.

Have you asked the sales people in your company what they really think about your leads?

In most companies we meet, less than 1 in 10 leads are sales ready. If this is the case for you and you simply give all your leads to sales, the sales people are spending their time annoying those leads and making them less likely to buy. And most of the effort you spend producing those leads is wasted.

A good lead nurturing program remedies this. It amplifies your marketing efforts. It also makes your sales people to love you because you will be able to help them sell to their existing contacts.

Read more to learn how.

Most Inbound Marketers we meet fall into one of two categories:

1. They want to improve their Inbound Marketing skills.
2. They are proficient at Inbound Marketing but their leads aren’t converting into sales.

Very few fall into the third and final category: They are proficient at Inbound Marketing AND their leads generate a lot of revenue.

In this blog post, we’ll show you how to marry your marketing efforts directly to sales results and make marketing the most strategically important component of your company. Read more to learn how.

Most sales managers we meet agree that the primary way to get new customers is and will continue to be to pick up that phone and make that cold call. But they are also frustrated that cold calling is time consuming and produces unpredictable results.

In this blog post, we will show you how you can structure your outbound sales process to make it produce sales in a more predictable way. Read more to learn how.

Imagine the following scenario: After coming back from the annual review, you feel great because you have just achieved your annual goal by a good margin.

Nobody knows yet, but by looking at your sales and marketing KPIs, you feel confident that you will comfortably reach next year’s goal as well.

But the numbers have also revealed a bottleneck. They tell you that by investing an additional resource in one of your integrated sales and marketing team’s processes, you will not only achieve next year’s target, but absolutely smash it and make the investors very happy. You immediately start planning for a new recruit.

In this blog post, we will show you how the Unified Business Model for Sales and Marketing Alignment will allow you to reach this scenario. Read more to find out how.

A well integrated sales- and marketing organization reminds somewhat of a soccer team. If you create a clear organization with well defined roles you will increase clarity, efficiency and control. Read more below to see exactly how to do this.

There are plenty of reasons why you should align your sales and marketing teams. But how does that alignment look and work? And how do you get there?

After reading this blog post, you will know exactly how a fully aligned sales and marketing organization works and be able to start implementing it in your own organization.

Organizations that align sales and marketing close more deals and increase revenue in three ways: